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Generative AI Skills for Digital Marketing Professionals
Course
Generative AI Skills for Digital Marketing Professionals
Build practical generative AI skills to create engaging content and smarter digital marketing campaigns. Learn to automate, personalize, and optimize your strategy in just 3 weeks.
Flexible Schedule
Intermediate Level
Mentor Support
Estimated Time
14 hours
GenAI is a gamechanger for marketers, speeding up content creation, enhancing strategy, and personalizing communications. This course gives you practical hands-on knowledge and experience of using GenAI to improve your productivity, tailored messaging, and digital marketing content.
In this course, youll learn to use GenAI techniques and tools to automate content creation, craft compelling ad copy, and personalize emails and social media posts. Youll explore how AI enhances digital advertising through audience targeting, creative optimization, and campaign personalization. You'll also learn to use GenAI to support SEO with smarter keyword research, content refinement, and competitive analysis, as well as its role in transforming e-commerce experiences.
Hands-on labs and project will give you experience in generating content, tailoring campaigns, and optimizing strategies. Youll also dive into the ethical considerations and best practices for integrating AI into marketing workflows.
Ready to polish your skills and stand out in the competitive world of digital marketing? Enroll today and power up your resume with in-demand GenAI expertisein just 3 weeks.
This course comprises six purposely designed modules that take you on a carefully defined learning journey.
It is a self-paced course, which means it is not run to a fixed schedule with regard to completing modules. It is anticipated that you will complete the course in 14 hours. However, as long as the course is completed by the end of your enrollment, you can work at your own pace. And dont worry, youre not alone! You will be encouraged to stay connected with your learning community through the course discussion space.
The materials for each module are accessible from the start of the course and will remain available for the duration of your enrollment. Methods of learning and assessment will include discussion space, videos, reading material, quizzes, hands-on labs, quizzes and final assignment.
Once you have successfully completed the course, you will earn your IBM Certificate.
You will be able to:
- Automate and personalize marketing campaigns using generative AI.
- Create compelling ad copy, emails, and social media content with AI tools.
- Enhance SEO and keyword optimization through AI-driven insights.
- Apply AI strategies for digital advertising and e-commerce optimization.
- Implement ethical and best-practice approaches to AI in marketing.
- Digital marketers seeking to integrate GenAI into their campaigns.
- Small business owners and entrepreneurs optimizing digital content.
- Freelancers and writers exploring AI tools for marketing.
- Professionals familiar with basic digital marketing and AI concepts.
- Basic understanding of digital marketing principles.
- Foundational knowledge of generative AI recommended.
Course Outline
Video: Course Introduction (3:58)
General Information
Learning Objectives and Syllabus
Reading: Helpful Tips for Course Completion
Grading Scheme
Video: Application of Generative AI in Digital Marketing (4:37)
Module Introduction and Learning Objectives
Video: Introduction to Generative AI in Digital Advertising (5:25)
Video: Creating Impactful Ad Copy with Effective Prompts (5:00)
Lab: Creating Ad Copy with Generative AI
Reading: Multilingual Content Creation
Video: AI-Generated Images for Advertising (3:58)
Video: AI-Powered Video Creation (5:19)
Lab: Creating AI-Generated Visuals
Video: Personalized Visuals in Advertising (5:11)
Video: Emerging Trends in Generative AI-Driven Advertising (5:54)
Practice Quiz: Leveraging Generative AI for Digital Advertising
Module Summary: Leveraging Generative AI for Digital Advertising
Graded Quiz: Leveraging Generative AI for Digital Advertising (10 Questions)
Module Introduction and Learning Objectives
Video: Introduction to Generative AI in SEO (6:07)
Video: AI-Driven Keyword Research (4:35)
Lab: Generating Keyword Lists with Generative AI
Video: Content Optimization for SEO (5:09)
Lab: Optimizing Blog Content with Generative AI
Video: Generating Meta Titles and Descriptions with AI (4:59)
Reading: Multilingual SEO with Generative AI
Lab: Creating Schema Markup with Generative AI
Practice Quiz: Generative AI for SEO
Module Summary: Generative AI for SEO
Graded Quiz: Generative AI for SEO (10 Questions)
Module Introduction and Learning Objectives
Video: AI-Driven Content Creation Tools (6:48)
Reading: Understanding AI-Powered Content Tools
Video: Effective Prompts for Content Creation (5:34)
Video: Prompt Basics for Social Media (6:29)
Lab: Exploring AI Writing Tools
Video: Content Optimization Using AI (3:31)
Lab: Optimizing Content with Generative AI
Video: Creating Engaging Content with AI (4:59)
Video: AI for Content Personalization (4:57)
Lab: Personalizing Content with Generative AI
Practice Quiz: Generative AI for Content Creation
Module Summary: Generative AI for Content Creation
Graded Quiz: Generative AI for Content Creation (10 Questions)
Module Introduction and Learning Objectives
Video: Introduction to Generative AI in E-Commerce (7:10)
Reading: AI-Powered Product Descriptions
Lab: Crafting Product Descriptions with Generative AI
Video: AI for Personalized Product Recommendations (6:25)
Lab: Generating Product Recommendations and Descriptions
Video: AI-Generated Marketing Copy for Social Media Advertising (4:53)
Video: AI-Generated Marketing Copy for Email Marketing (4:29)
Video: AI-Generated Marketing Copy for Website Banners (7:02)
Lab: Creating Marketing Copy with Generative AI
Practice Quiz: Generative AI for E-commerce
Module Summary: Generative AI for E-Commerce
Graded Quiz: Generative AI for E-commerce (10 Questions)
Module Introduction and Learning Objectives
Introduction to Generative AI in Email Marketing (7:11)
Reading: AI-Powered Email Subject Lines
Video: AI-Powered Messaging Application (4:27)
Video: AI-Generated Email Copy (6:06)
Video: AI-Generated Email Personalization (7:08)
Reading: AI-Generated Email Personalization
Lab: Generating Email Subject Lines and Emails
Video: AI-Powered A/B Testing for Email (4:57)
Video: Crafting Automated Email Messaging Based on Rules (6:04)
Reading: A/B Testing and Email Automation
Practice Quiz: Generative AI for Email Marketing
Module Summary: Generative AI for Email Marketing
Graded Quiz: Generative AI for Email Marketing (10 Questions)
Module Introduction and Learning Objectives
Video: Limitations of Generative AI in Digital Marketing (5:43)
Video: Concerns and Considerations About Generative AI in Digital Marketing (6:03)
Reading: Best Practices in AI Content Creation
Practice Quiz: Generative AI Considerations and Final Project
Final Project: Generative AI-Driven Digital Marketing for a Luxury Brand
Final Graded Quiz: Generative AI Skills for Digital Marketing Professionals (20 Questions)
Why Learn with SkillUp Online?
We believe every learner is an individual and every course is an opportunity to build job-ready skills. Through our human-centered approach to learning, we will empower you to fulfil your professional and personal goals and enjoy career success.
Reskilling into tech? We’ll support you.
Upskilling for promotion? We’ll help you.
Cross-skilling for your career? We’ll guide you.
Personalized Mentoring & Support
1-on-1 mentoring, live classes, webinars, weekly feedback, peer discussion, and much more.
Practical Experience
Hands-on labs and projects tackling real-world challenges. Great for your resumé and LinkedIn profile.
Best-in-Class Course Content
Designed by the industry for the industry so you can build job-ready skills.
Job-Ready Skills Focus
Competency building and global certifications employers are actively looking for.
FAQs
This generative AI in digital marketing course shows how to use AI tools like ChatGPT to automate content creation, craft engaging ad copy, boost SEO, and personalize campaigns. Youll gain practical, hands-on experience through labs and projects that prepare you for real-world digital marketing roles.
This course is ideal for digital marketers, freelancers, small business owners, and entrepreneurs who want to apply generative AI in digital marketing to improve content creation, advertising, SEO, and campaign performance.
Generative AI for digital marketing helps professionals automate ad copy, emails, and social media posts, while also optimizing SEO, digital advertising, and e-commerce experiences. It streamlines campaign management and enables highly personalized strategies.
In this AI digital marketing course, youll learn how to use generative AI for ad copy creation, SEO-driven keyword research, content personalization, e-commerce optimization, and AI-powered email and social media marketing. Hands-on labs ensure you can immediately apply these skills.
Yes. Youll work with leading AI tools such as ChatGPT, AI-powered SEO platforms, and content generation tools, exploring how they support everything from digital storytelling to campaign optimization.
Absolutely. The generative AI for digital marketing course includes labs and a final project where youll design and execute an AI-driven campaign, which you can add to your professional portfolio.
Generative AI skills in online marketing enable faster keyword research, improved content optimization, and creative ad copy generation. Youll learn how AI enhances audience targeting and campaign personalization to maximize ROI.
Yes. The course covers product descriptions, personalized recommendations, email subject lines, A/B testing, and automated messaging all powered by AI to drive engagement and conversions.
Yes. Youll explore the ethical considerations of using generative AI in digital marketing, including data privacy, content authenticity, and responsible use of AI in campaigns.
This generative AI in digital marketing course is designed to be completed in just 3 weeks, making it one of the best AI marketing courses for professionals looking to upskill quickly.
Unlike many AI courses for marketing, this program emphasizes hands-on learning, real-world use cases, and portfolio-ready projects ensuring you finish with practical skills that can be applied immediately.
Yes. After completing the final project and quizzes, youll earn a shareable IBM Certificate to showcase your expertise and boost your career profile.
Type of certificate
IBM Certificate
About this course
06 Modules
05 Skills
Includes
Discussion space
12 Hands-on labs
06 Practice quizzes
05 Graded quizzes
01 Final quiz
01 Final project
Create
Ad Copy
AI-Generated Visuals
Schema Markup
Crafting Product Descriptions
Marketing Copy
Exercises to explore
Generating Keyword Lists
Optimizing & Personalizing Content
AI Writing Tools
Generating Product Recommendations and Descriptions
Email Marketing
This course has been created by
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