
Artificial intelligence is disrupting every aspect of business and daily life, and executives and business leaders need to be ready. This course is designed to give leaders a foundation-level understanding of generative AI.
In this course will get you started with some key events in the history of artificial intelligence (AI). You will learn about the importance of generative AI to businesses and get introduced to different approaches to applying generative AI. Plus, you will also explore foundation models and their benefits.
As you progress in the course, you will explore issues like AI hallucination, bias, and risk and learn how applying AI ethics and governance builds trust. You will have the opportunity to review the different ways to put AI to work in a business. Plus, you will gain insights on using generative AI to improve your service and delight your customers. Towards the end of the course, you will delve into the use of AI in application modernization and some best practices to gain a competitive edge.
This course comprises five purposely designed modules that take you on a carefully defined learning journey.
It is a self-paced course, which means it is not run to a fixed schedule with regard to completing modules. It is anticipated that you will complete the course in 3 hours. However, as long as the course is completed by the end of your enrollment, you can work at your own pace. And dont worry, youre not alone! You will be encouraged to stay connected with your learning community through the course discussion space.
The materials for each module are accessible from the start of the course and will remain available for the duration of your enrollment. Methods of learning and assessment will include discussion space, videos, reading material, quizzes, hands-on labs, quizzes and final assignment.
Once you have successfully completed the course, you will earn your IBM Certificate.
You will:
We believe every learner is an individual and every course is an opportunity to build job-ready skills. Through our human-centered approach to learning, we will empower you to fulfil your professional and personal goals and enjoy career success.

1-on-1 mentoring, live classes, webinars, weekly feedback, peer discussion, and much more.

Hands-on labs and projects tackling real-world challenges. Great for your resumé and LinkedIn profile.

Designed by the industry for the industry so you can build job-ready skills.

Competency building and global certifications employers are actively looking for.
This course introduces business leaders to generative AI concepts, foundation models, and practical applications in areas such as customer service and application modernization. Taught by IBM thought leaders, it stands out among the best generative AI courses for executives by combining strategy, governance, and real-world use cases.
This course is designed for executives and senior managers who want to understand the business value of generative AI. It serves as AI training for executives by covering both strategic insights and practical applications, without requiring prior technical experience.
In this IBM Gen AI course, you will explore the history of AI, understand the role of foundation models, and learn how to apply generative AI to key business challenges. The program provides a clear introduction to Gen AI by balancing fundamentals with insights into trust, transparency, and governance.
You will learn how generative AI creates measurable business value by improving customer experience, supporting application modernization, and driving operational efficiency. The course emphasizes generative AI in business strategy to help leaders identify opportunities for transformation.
Yes, the course highlights responsible AI for executives by addressing trust, transparency, risk, and bias management. It also shows how governance frameworks support compliance and sustainable AI adoptio
Foundation models in AI are large-scale models that power many generative AI applications. Executives will learn how these models enable scalability, accelerate enterprise adoption, and unlock innovation across business functions.
The course explores practical generative AI use cases in customer service, application modernization, and other areas of enterprise operations. Leaders gain insights into how to apply AI for measurable business outcomes.
This course covers generative AI use cases in customer service, showing how AI can enhance engagement, improve response times, and deliver personalized experiences, an essential part of AI innovation in customer experience.
Yes, the course demonstrates how generative AI supports application modernization by streamlining processes, reducing costs, and enabling greater business agility.
No technical background is required. The course is designed as beginner generative AI training, focusing on strategy, governance, and business applications relevant to leaders.
Yes, you will receive an IBM Certificate upon successful completion, validating their understanding of generative AI and its business applications.
The course equips leaders with knowledge of the future of AI in business leadership, helping them navigate enterprise adoption, manage risk, and integrate generative AI responsibly into business strategy.