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Product Strategy and Planning
Course
Product Strategy and Planning
Gain hands-on experience identifying product concepts, performing SWOT analysis, developing MRDs, and creating product roadmaps. Apply this knowledge to manage product lifecycles and perform financial analysis.
Flexible Schedule
Beginner Level
Mentor Support
Estimated Time
5 weeks
2-3 hours/week
2-3 hours/week
Course Outline
Video: Course Introduction (5:31)
Reading: General Information
Reading: Learning Objectives and Syllabus
Reading: Grading Scheme
Reading: How to Make the Most from This Course
Reading: Module 1 Introduction and Learning Objectives
Video: Overview of the Product Management Lifecycle (4:34)
Video: Product Concept Identification (3:52)
Video: Expert Viewpoints: Product Identification (5:43)
Reading: Strengths, Weaknesses, Opportunities, and Threats (SWOT)
Video: Performing the Product Concept External Assessment (6:04)
Video: Performing the Product Concept Internal Assessment (4:58)
Video: Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT) (5:17)
Lab: Perform a Product SWOT
Video: Product Strategy Options (4:09)
Reading: Prioritizing Product Strategy Options
Video: Expert Viewpoints: Product Strategy Prioritization (5:40)
Video: Product Concept Document (5:28)
Reading: Product Concept Document Development Checklist
Reading: Product Concept Document Approval
Video: Expert Viewpoints: Gaining Product Concept Approval (5:29)
Lab: Develop a Product Concept Document
Practice Quiz: Module 1: Product Conception and Planning Overview
Module 1 Summary: Product Conception and Planning Overview
Reading: Module 1 Glossary: Developing Product Strategy Options and The Product Concept
Module 1 Graded Quiz: Developing Product Strategy Options and The Product Concept
Reading: Module 2 Introduction and Learning Objectives
Video: Establishing the Team (3:32)
Reading: Building the Team Checklist
Reading: The Tuckman Ladder
Video: Expert Viewpoints: Building the Team (6:01)
Reading: Developing the Initial Project Charter
Video: Screencast Video: Initial Project Charter (4:17)
Lab: Develop an Initial Project Charter
Video: Expert Viewpoints: The Product Management Project Charter (6:23)
Video: Market Investigation Overview (3:52)
Reading: Review Personas
Video: Market Problem and Competitive Analysis (4:23)
Video: Expert Viewpoints: The Competitive Analysis (6:03)
Video: Market Requirements Document (MRD) (3:53)
Video: Solution Investigation (5:35)
Video: Expert Viewpoints: Solution Investigation (6:15)
Lab: Develop a Market Requirements Document
Practice Quiz: Module 2: Product Concept Identification
Reading: Module 2 Summary: Product Concept Identification
Reading: Module 2 Glossary: The Product Conceive Investigation Phase—Team, Charter, Market, and Solution Analysis
Module 2 Graded Quiz: The Product Conceive Investigation Phase—Team, Charter, Market, and Solution Analysis
Reading: Module 3 Introduction and Learning Objectives
Video: Market Feedback (3:01)
Video: Expert Viewpoints: Market Feedback (5:12)
Video: Develop the Product Marketing Strategy (3:57)
Reading: The Product Vision
Video: Create a Preliminary Launch Strategy (3:50)
Video: Expert Viewpoints: Risk Management (6:20)
Video: Overview of the Project Charter (3:24)
Video: Create a Preliminary Business Case (3:25)
Reading: Business Case Format
Video: Expert Viewpoints: Product Business Case Development (6:10)
Reading: Exiting the Conceive Phase
Video: Expert Viewpoints: Exiting the Conceive Phase (5:28)
Lab: Develop a Preliminary Business Case
Practice Quiz: Module 3: Product Concept Investigation
Reading: Module 3 Summary: Product Concept Investigation
Reading: Module 3 Glossary: Product Concept Investigation
Module 3 Graded Quiz: Product Concept Investigation
Reading: Module 4 Introduction and Learning Objectives
Reading: Introduce the Plan Phase of Product Management
Video: Plan Phase Activity Groups (3:22)
Video: Expert Viewpoints: Product Planning (7:59)
Reading: Product Definition Activities
Video: Screencast Video: Illustrate a Product Roadmap (3:55)
Video: Expert Viewpoints: Product Roadmaps (6:02)
Lab: Develop a Product Roadmap
Practice Quiz: Module 4: Product Plan Phase
Video: Creating the Product Development Plan (3:44)
Reading: Functional Plan
Video: Expert Viewpoints: Development Planning (5:57)
Video: Marketing Plan Activities (3:28)
Reading: Business Case Updates
Video: Screencast Video: Illustrate Key Financial Components of a Business Case (9:55)
Lab: Complete a Financial Analysis
Reading: Module 4 Summary: Product Plan Phase
Reading: Module 4 Glossary: Product Plan Phase
Module 4 Graded Quiz: Product Plan Phase
Reading: Module 5 Introduction and Learning Objectives
Lab: Final Project
Final Project: Rubric and Submission
Final Graded Exam
Reading: Congratulations and Next Steps
Reading: Thanks from the Course Team
Why Learn with SkillUp Online?
We believe every learner is an individual and every course is an opportunity to build job-ready skills. Through our human-centered approach to learning, we will empower you to fulfil your professional and personal goals and enjoy career success.
Reskilling into tech? We’ll support you.
Upskilling for promotion? We’ll help you.
Cross-skilling for your career? We’ll guide you.
Personalized Mentoring & Support
1-on-1 mentoring, live classes, webinars, weekly feedback, peer discussion, and much more.
Practical Experience
Hands-on labs and projects tackling real-world challenges. Great for your resumé and LinkedIn profile.
Best-in-Class Course Content
Designed by the industry for the industry so you can build job-ready skills.
Job-Ready Skills Focus
Competency building and global certifications employers are actively looking for.
Type of certificate
Certificate of completion
About this course
06 Modules
04 Skills
Includes
Discussion Space
07 Labs
04 Practice Quizzes
04 Graded Quizzes
38 Videos
01 Final Project
01 Final exam
Create
Product Concept Document
Initial Project Charter
Market Requirements Document
Preliminary Business Case
Product Roadmap
Exercises to explore
Perform a Product SWOT
Complete a Financial Analysis
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