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GenAI for Execs & Business Leaders: Formulate Your Use Case
Course
GenAI for Execs & Business Leaders: Formulate Your Use Case
Build a genAI use case for your organization using your industry expertise and, in the process, gain experience with AI tools and best practices.
Flexible Schedule
Intermediate Level
Mentor Support
Estimated Time
3 hours
As an executive or business leader, effectively integrating generative AI into your organization will likely be a top priority. However, using the tool to maximize its benefits can be challenging. This short course covers formulating genAI use cases for specific business processes.
Through a series of hands-on activities, you will learn to apply genAI best practices while using IBM's watsonx AI engine. You will also learn how to find more efficient ways to leverage the tool in your organization and construct a potential use case.
Throughout the course, you will use your knowledge and industry expertise to refine ideas for your organization with genAI assistance.
This course comprises two purposely designed parts that take you on a carefully defined learning journey.
It is a self-paced course, which means it is not run to a fixed schedule with regard to completing modules. It is anticipated that you will complete the course in 3 hours. However, as long as the course is completed by the end of your enrollment, you can work at your own pace. And dont worry, youre not alone! You will be encouraged to stay connected with your learning community through the course discussion space.
The materials for each module are accessible from the start of the course and will remain available for the duration of your enrollment. Methods of learning and assessment will include discussion space, videos, reading material, quizzes, hands-on labs, quizzes and final assignment.
Once you have successfully completed the course, you will earn your IBM Certificate.
You will learn about:
- Steps to formulate genAI business applications for your organization
- How to mitigate AI implementation risks
- Best practices for ensuring valid, useful AI output
- Factors to consider when evaluating AI implementation feasibility
- Executives and business leaders who are looking to integrate generative AI into their organizations.
- Basic AI terminology concepts related to enterprise AI implementation.
- Common issues and risks associated with AI implementation in enterprise.
- Common genAI capabilities and applications.
Course Outline
Video: Course Introduction (2:53)
Reading: Course Overviews
Learning Objectives and Course Syllabus
Grading Scheme
Module Introduction and Objectives
Video: Writing Effective Prompts (6:40)
Video: Approaches to Writing Prompts (6:55)
[Optional] Lab: Getting to Know Our AI Prompting Tool
Lab: Explore Prompt Writing, Incomplete1 activity
Video: Writing Strategic Use Cases (7:44)
Video: Risk Awareness and Mitigation with Gen AI (7:35)
Reading: Case Study: Integrating AI Successfully
Reading: Case Study: An Unsuccessful Chatbot Use Case
Lab: Formulating a Business Goal with AI Assistance
Reading/potential SME Video: Integrating AI: Finding the Right Balance
Video: Evaluating AI Output (7:00)
Lab: Finalize Your Feasible Use Case
Reading: Case Study: Misguided Marketing Campaign
Reading: Course Summary's
Graded Quiz
Reading: Congratulations and Next Steps
Why Learn with SkillUp Online?
We believe every learner is an individual and every course is an opportunity to build job-ready skills. Through our human-centered approach to learning, we will empower you to fulfil your professional and personal goals and enjoy career success.
Reskilling into tech? We’ll support you.
Upskilling for promotion? We’ll help you.
Cross-skilling for your career? We’ll guide you.
Personalized Mentoring & Support
1-on-1 mentoring, live classes, webinars, weekly feedback, peer discussion, and much more.
Practical Experience
Hands-on labs and projects tackling real-world challenges. Great for your resumé and LinkedIn profile.
Best-in-Class Course Content
Designed by the industry for the industry so you can build job-ready skills.
Job-Ready Skills Focus
Competency building and global certifications employers are actively looking for.
FAQs
Youll learn how to formulate genAI use cases for your organization, develop business goals with AI assistance, evaluate AI feasibility, and apply best practices to mitigate implementation risks. The course provides hands-on experience using IBM watsonx and other generative AI tools.
By combining your industry expertise with practical exercises, the course guides you to identify opportunities, write effective prompts, select appropriate generative AI applications, and create feasible GenAI use cases tailored to your organization.
Yes, the course focuses on strategies that executives can use to maximize AI impact, including identifying business challenges, choosing suitable AI applications, and aligning AI use cases with organizational goals.
Youll explore approaches to writing prompts, experiment with labs, and refine them to get accurate, actionable outputs from generative AI platforms like IBM watsonx, ensuring AI generates useful business insights.
The course covers defining a business goal, selecting an appropriate GenAI application, evaluating feasibility, mitigating risks, and iteratively refining your use case with AI guidance.
Yes, it features real-world case studies, including successful AI adoption examples and lessons learned from failed implementations, helping executives understand best practices and common pitfalls.
Youll learn to identify potential risks, assess feasibility, and apply strategies to ensure valid, reliable AI outputs while minimizing operational and business risks.
The course highlights key considerations such as alignment with business objectives, technical capabilities, resource requirements, and potential risks, ensuring that AI implementation is practical and impactful.
Yes, you will gain hands-on experience using IBM watsonx to formulate, test, and refine AI use cases within your organization.
No advanced technical knowledge is required, though familiarity with basic AI terminology, enterprise AI concepts, and common generative AI capabilities will help you maximize the course experience.
Yes, interactive labs guide you through writing prompts, creating business goals, evaluating AI outputs, and finalizing feasible GenAI use cases.
It equips business leaders with the knowledge and practical skills to identify opportunities, implement AI responsibly, and guide AI adoption within their organizations.
The course covers applications for strategic decision-making, customer engagement, marketing, and operational efficiency, all tailored to the unique needs of your organization.
Yes, after completing the course, executives will have the framework, hands-on experience, and best practices needed to lead generative AI initiatives and make informed implementation decisions.
Type of certificate
IBM Certificate
About this course
02 Modules
04 Skills
Includes
Discussion space
04 Hands-on labs
01 Final quiz
Exercises to explore
AI Prompting Tool
Prompt Writing
Formulating a Business Goal with AI Assistance
This course has been created by
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