Course HighlightsCOURSE
Building Your Personal Brand

Building Your Personal Brand

You have a personal brand, but do you know what it is? Are you projecting the desired message? Discover, refine, and market your personal brand.

Turn your brand into a powerful statement that positively impacts your personal and business success.

This course is sponsored by Pacific Lutheran University in collaboration with SkillUp Online.

Building Your Personal Brand Highlights

Course Enrollment

Starts on

15 March 2022

Enrollment closes on
15 March 2022

  Course duration

Duration

  • 4 weeks, online at
    2 hrs/week
  Course Fee

Fee

US$ 99

Course Enrollment

Starts on

15 March 2022

Enrollment closes on
15 March 2022

Course duration

Duration

  • 4 weeks, online at
    2 hrs/week
Course Fee

Fee

US$ 99

Personal branding is critical to managing your career, both in the present and the future. Individuals who build a strong personal brand realize career advancement, job security, and income security at a significantly higher rate than those who do not. Strengthening your personal brand is often connected with accelerated promotion, increased leadership opportunities, and high levels of job satisfaction.

In this course, you will develop a true understanding of your own personal brand and how to improve it. The concept of personal branding is made crystal clear, and you will be guided to assess your current situation, what changes need to be made, and how to go about making those changes.

For learners keen to bring powerful benefits to their career by strengthening their personal brand, Building Your Personal Brand provides you with the tools you need to make the necessary adjustments. Complete the course and watch your career fly.

This career-changing course comprises four purposely designed modules that take you on a carefully defined development path. 

It is an instructor-led program which runs to a fixed schedule, with set start and finish dates. It is driven forward by your instructor and features eight hours of interactive workshops through an online and interactive interface. You will, however, have time to complete an additional four hours of homework assignments in your own time outside of the live sessions. And you will be encouraged to stay connected with your learning community, mentors, and instructors through the program discussion space.

Your Certificate of Completion will be issued once you have successfully finished the course. 

After completing this course, you will:

  • Understand the extent personal and business brands exist.
  • Be able to descibe what a personal brand and a business brand are.
  • Understand why brands are so important in the business environment.
  • Be able to refine and build your brand.
  • Understand how to protect your brand.

The skills and concepts taught in this course are applicable across all job types and roles. The ideal learner is one who is intent on understanding, establishing, and marketing their brand to an audience of their peers and managers. Successful implementation of the concepts taught in this course are powerful and effective in obtaining promotions and advancing one’s career goals.

There are no prerequisites for this course. The concepts and subject matter apply to all learners.

Course Outline

Enrollment is Closed
Important - Read this Before You Begin this Course
Welcome to Building your Personal Brand
Instructor Profile
Course Outline
How the Course is Graded
How the Course is Structured
How to Plan to Take this Course and Your Schedule
Important - Read this Before You Begin this Course
Prework Overview and Instructions
Prework Assignment 1: Install and Connect to Virbella
Prework Assignment 2: Complete Self-Assessment
Prework Assignment 3: Create and Upload Introduction Video
Week 1 Requirements
Week 1 Objectives
What You'll Need for Workshop 1
Instructions for Attending the Virtual Workshop
Summary and Takeaways
Week 2 Requirements
Week 2 Objectives
Week 2 Homework/Asynchronous Assignment
What You'll Need for Workshop 2
Instructions for Attending the Virtual Workshop
Summary and Takeaways
Week 3 Requirements
Week 3 Objectives
Week 3 Homework/Asynchronous Assignment
What You'll Need for Workshop 3
Instructions for Attending the Virtual Workshop
Summary and Takeaways
Course Certificate

Earn your certificate

Once you have completed this course, you will earn your certificate.

Preview digital certificate
Building Your Personal Brand
Enrollment is Closed

FAQs

Building Your Personal Brand is an instructor-led course, which means live workshops are aired at pre-determined times, and the modules start and finish on set dates. However, when you enroll, you will see in your dashboard that you have access to the course and module information from the start of the course. There is some prep work you need to do before each workshop, so don’t worry... you will therefore be able to familiarize yourself with some of the material before the live sessions take place.

For individuals keen to advance in their career, managing and building a personal brand can make the difference between ticking over and enjoying success. People who are able to carefully craft and manage their personal brand, often enjoy faster promotion and enhanced job security than those who do not. Once you’ve completed this course, you will have a better understanding of what a personal brand is and how you can refine and build your own personal brand. Plus, you will understand how to protect your brand as you progress through your career.

You will earn a PLU Certificate of Completion if you successfully complete this course. Plus, of course, you will have the knowledge you need to refine, enhance, and build your own personal brand so your career can start to fly.

There are no prerequisites for this course. Anybody who is keen to discover how to build their personal brand is encouraged to enroll. This course will be of great benefit to anyone, regardless of the career they are seeking to pursue. No specific experience is required.

The course is an instructor-led course. This means live workshops are aired at pre-set times, and the course starts and finishes on set dates. Your assignments will also be due by set dates. However, you will have the opportunity to enjoy some self-paced work as well, for you are able to complete certain activities in your own time.

To give you an idea of how much time you should allocate to your learning, the course lasts for 4 weeks, and we estimate the you need to dedicate approximately 2 hours a week to your studies.