MB-220: Microsoft Dynamics 365 Marketing
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Course
MB-220: Microsoft Dynamics 365 Marketing
Learn how to configure and manage core features and settings in Dynamics 365 Marketing. Explore lead management, marketing forms and pages, segmentation, and email marketing messages.
Benefit from instructor-led preparation for the MB-220 certification exam with tips, tricks, guidance, and mentored support.
vILT
Mentored
INTERMEDIATE
MB-220: Microsoft Dynamics 365 Marketing is a four-day, intermediate level course that prepares you for the role of a Microsoft Dynamics 365 Marketing functional consultant. In this role, you implement solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights. To get the most out of this course, basic knowledge of marketing principles and the Dynamics 365 platform is required. Having experience of Power Platform, particularly with respect to model-driven applications, is an advantage.
During this course, you will learn how to set up and manage a Dynamics 365 Marketing application with an asset library, and configure domain authentication. You will explore account-based marketing and learn to configure a lead scoring model, create marketing pages and forms, and embed forms on those pages. You will extend your knowledge of creating a customer journey, promoting events/webinars, setting event triggers, and configuring redirect URLs. You will demonstrate how to create and distribute surveys with Dynamics 365 Customer Voice. You will learn about managing and reviewing your marketing calendar. Plus, you will explore using the insights functionality to view and analyze data related to your marketing initiatives.
Overall, this course will prepare you for taking the MB-220: Microsoft Dynamics 365 Marketing Functional Consultant certification exam. Entry for these exams is not included. However, you will get a clear overview of the Microsoft certification process, plus you will get the tips and tricks, testing strategies, practice questions and useful information to help you pass the exam successfully.
This course comprises 8 purposely designed modules that take you on a carefully defined learning journey.
It is an instructor-led course which runs to a fixed schedule, with set start and finish dates. It is driven forward by your instructor and features live sessions that are aired at a set time. You will, however, have time to complete certain activities at your own pace outside of the live sessions.
The materials for each module are accessible from the start of the course and will remain available for the duration of your enrollment. Methods of learning and assessment will include reading material, hands-on labs, and online exam questions.
As part of our mentoring service you will have access to valuable guidance and support throughout the course. We provide a dedicated discussion space where you can ask questions, chat with your peers, and resolve issues.
Once you have successfully completed the course, you will earn your Certificate of Completion.
After completing this course, you will be able to:
- Configure marketing applications.
- Manage segments and lists.
- Create and manage marketing forms and pages.
- Manage leads, contacts, and accounts.
- Create and manage marketing email messages.
- Manage customer journeys.
- Manage events and webinars.
- Configure Dynamics 365 Customer Voice.
- Marketing professionals.
- Professionals looking to build skills in marketing-automation.
- Professionals seeking to take the MB-220 certification exam.
Familiarity with business applications and the desire to customize and implement them for a business.
This course will help you to prepare for the MB-220: Microsoft Dynamics 365 Marketing Functional Consultant certification exam.
In this course, you will explore Microsoft 365 which covers Microsoft 365 tenant and service management, Microsoft 365 management, and Microsoft 365 identity management.
- You will explore lead management.
- You will learn about marketing forms and pages.
- You will explore segmentation and email marketing messages.
When you take this course, you will also get information and guidance on the Microsoft certification process, knowledge checks and practice questions, and useful tips on how to pass the exam.
Course Outline
Why Learn with SkillUp Online?
We believe every learner is an individual and every course is an opportunity to build job-ready skills. Through our human-centered approach to learning, we will empower you to fulfil your professional and personal goals and enjoy career success.
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Personalized Mentoring & Support
1-on-1 mentoring, live classes, webinars, weekly feedback, peer discussion, and much more.
Practical Experience
Hands-on labs and projects tackling real-world challenges. Great for your resumé and LinkedIn profile.
Best-in-Class Course Content
Designed by the industry for the industry so you can build job-ready skills.
Job-Ready Skills Focus
Competency building and global certifications employers are actively looking for.
Course Offering
Type of certificate
Certificate of Completion
About this course
08 Modules
01 Skills
Includes
Discussion space
01 Labs
08 Knowledge checks
01 Practice exam
Create
Reusable content blocks
Marketing form and page template
Customer journey in real-time marketing
Outbound text messages
Event record
On-site event
Create and customize marketing calendars
Exercises to explore
Lead management
Data management
Customized marketing
Data protection and GDPR
Lead scoring insights
Entity-level calendars
Form-level calendars
You’ll learn with these experts
Microsoft
This course is led by experienced Microsoft Certified Trainers (MCTs).
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FAQs
Microsoft Dynamics 365 Marketing is a marketing solution that lets you combine information about your customers. It also enables you to use marketing automation tools such as lead scoring and customizable email templates, and to create unique customer journeys.
As customers travel through the sales funnel, Dynamics 365 for Marketing allows you to design personalized journeys for them. You can use this software to automate processes, filter customer lists, segment audiences, send tailored emails, manage campaigns, and more. It has features like audience management, email-based marketing, etc.
Through the power of Dynamics 365, you are able to:
- Nurture more leads
- Align sales and marketing
- Make informed decisions
- Create a modern adaptable platform
MB-220: Microsoft Dynamics 365 Marketing is a four-day course that comes with instructor-led training.
Yes, MB-220: Microsoft Dynamics 365 Marketing is a mentored course. As part of SkillUp Onlines mentoring service, you will have access to valuable guidance and support throughout the course. We provide a dedicated discussion space where you can ask questions, chat with your peers, and resolve issues. Plus, you will have the opportunity to discuss problems and ask questions in one-to-one sessions with your mentor.
This course is ideal for IT and marketing professionals who are interested in learning how to maximize the potential of Dynamics 365 Marketing.
You will learn how to configure marketing applications to help a business develop. You will also look at lead management, marketing forms and pages, segmentation, and email marketing messaging. Plus, you will be introduced to interactive customer journey design, which includes event and survey configuration, and how all these parts tie together.
Yes, you will be issued a Certificate of Completion when you complete this MB-220: Microsoft Dynamics 365 Marketing course. You can upload it to your LinkedIn profile and add it to your resum.
You need to have a working knowledge of the Dynamics 365 platform as well as a fundamental understanding of marketing principles. Experience with Power Platform, particularly in model-driven applications, is also preferred.
Course Offering
Type of certificate
Certificate of Completion
About this course
08 Modules
01 Skills
Includes
Discussion space
01 Labs
08 Knowledge checks
01 Practice exam
Create
Reusable content blocks
Marketing form and page template
Customer journey in real-time marketing
Outbound text messages
Event record
On-site event
Create and customize marketing calendars
Exercises to explore
Lead management
Data management
Customized marketing
Data protection and GDPR
Lead scoring insights
Entity-level calendars
Form-level calendars
You’ll learn with these experts
Microsoft
This course is led by experienced Microsoft Certified Trainers (MCTs).
Newsletters & Updates
Subscribe to get the latest tech career trends, guidance, and tips in your inbox.