Course HighlightsCOURSE
Analytics Storytelling for Impact

Analytics Storytelling for Impact

Learn the art and science of data storytelling and achieve greater analytics impact.

Analytics Storytelling for Impact Highlights

Course Enrollment

Starts on

15 April 2019

Enrollment closes on
30 September 2019

  Course duration

Duration

  • Total 12 to 24 hours
  Course Fee

Fee

Free

Course Enrollment

Starts on

15 April 2019

Enrollment closes on
30 September 2019

Course duration

Duration

  • Total 12 to 24 hours
Course Fee

Fee

Free

Enrollment is Closed

About this course

All analytics work begins and ends with a story. Storytelling with data is the analytics professional’s missing link in delivering the essence of date signals and insights to executives, management, and other stakeholders.

In this analytics storytelling course, you’ll learn effective strategies and tools to master data communication in the most impactful way possible—through well-crafted analytics stories.

You'll explore what a story is and, perhaps more importantly, what a story is not. Find out how stories create value and why they matter. Learn to craft stories, command the room, finish strong, and assess your impact. Get practical help applying these ideas to your data analytics work. Plus, you'll learn guidelines and best practices for creating high-impact reports and presentations.

edX offers financial assistance for learners who want to earn Verified Certificates but who may not be able to pay the fee. To apply for financial assistance, enroll in the course, then follow this link to complete an application for assistance.

What you'll learn

  • How to apply storytelling principles to your analytics work
  • How to improve your analytics presentations through storytelling
  • Guidelines and best practices for creating high-impact reports and presentations

Prerequisites

  • One of the following edX courses or equivalent knowledge and skills:
    • Analyzing and Visualizing Data with Excel
    • Analyzing and Visualizing Data with Power BI
  • Working knowledge of PowerPoint.

Meet the instructors

Ben Olsen

Ben Olsen

Sr. Content Developer
Microsoft

Ben is a Sr. Content Developer for Microsoft's Learning and Readiness team, and is an analytics professional and educator with over 8 years of industry and managerial experience. Prior to joining Microsoft, Ben ran and directed multiple consulting firms, where he also held critical analytics roles in companies as diverse as Juniper Networks, Costco, and T-Mobile. He has taught Data Visualization at The University of Washington, and recently founded Seattle Pacific University's Analytics Certificate Program.

Mario Juarez

Mario Juarez

Founder of StoryCo
Microsoft

Mario is an Executive Communications Manager and Master Storyteller, helping teams and individuals across Microsoft to improve storytelling skills for professional and personal impact. His workshop "Storytelling for Impact” has been taken by over 1,000 employees since November, 2015. It measurably improves outcomes related to strategic communications, organizational health, and key performance measures.

Gulrez Khan

Gulrez Khan

Senior Data Scientist
Microsoft

Gulrez Khan is a Senior Data Scientist in Microsoft and has been wrangling with data for more than 12 years. Currently he is lead data scientist in the World Wide Learning Division in Microsoft that focus on understanding the learner's behavior and empower them to make best use of the learning content. Gulrez champions Data Visualization & Storytelling with data in the org and has been giving talks, speaking at conferences to democratize data. He loves to play with the public dataset to tell data stories. He also serves as the Advisory Board Member in the https://www.thedatascienceconference.com.

Course Outline

Enrollment is Closed
Before You Start
Welcome to the Course!
Instructor and Course Introduction
Prerequisites
Course Schedule
Grading
Pre-course Survey
Installing Power BI Desktop
Signing up for the Power BI Service
Power BI Community
Try Office 365 for Free
Data Set and Examples Terms of Usage and Disclaimer
Download the Data Set
Introduce Yourself
Why Stories Matter
The Universe is Made of Stories
Data Science Example
Definition of a Story
Stories Create Value
Stories and Science
Stories and Psychology
Further Reading
Analytics Storytelling
The Analytics Map
Insight Types
Artifact Types
Data Viz and Comic Books
Further Reading
Assignment Part 1
Demo - Seattle Traffic Data
Assignment Part 2
Data Set Description
Demo - Working with the Data Set in Excel
Demo - Working with the Data Set in Power BI Desktop
Demo - Working with the Data Set in Power BI
Validation
Checkbox
Define the Impact
Explore the Landscape
Know Your Audience
Evaluate and Distill
Further Reading
Craft Your Story
Narrative Science
Further Reading
Assignment
Story Construction Prompts
Hints
Validation
Multiple Choice
Perfect Your Analytics Story
Visual Science
Visual Science Examples
The Truthful Art
Visual Cheat Sheet
Further Reading
Story Makeovers
Lollipops
Great Combo
Dual Axis
Effective Scorecarding
Visual Examples
Productivity Example
Dashboard Example
Further Reading
Assignment 3 Part 1
Demo - Perfecting Seattle Traffic Dashboard
Assignment 3 Part 2
Validation
Multiple Choice
When You Begin
See Stop Say
Command the Room
Finish Strong
Assess Impact
Further Reading
Advanced Analytics and Storytelling
Mastering Storytelling Interview
Further Reading
Assignment
Final Presentation Demo
Validation
Checkbox
Final Assessment
Wrap Up
Wrap Up
Post-course Survey
Course Certificate

Earn your certificate

Once you have completed this course, you will earn your certificate.

Analytics Storytelling for Impact